NEW ERA FOR CANYON//SRAM AS TEAM EMBRACES ‘WE FEMMES’

While retaining the bold splashes of colour synonymous with the iconic kit designs of CANYON//SRAM, the deep purples and blues of Luminous – the team’s 2026 jersey – have been replaced by the latest evolution in a decade-long tradition of striking and distinctive designs.

Welcome to the WeFemmes era – a new phase in CANYON//SRAM’s visuals, launched with a fresh white-based jersey design featuring a bold WeFemmes motif designed by Canyon and new team partner RYZON. The design reflects the team’s continued commitment to progression, individuality and the future of women’s cycling, brought to life through a dazzling fusion of coral, pink, red, turquoise and purple.

RYZON is a premium German sportswear brand from Cologne, creating high-performance functional apparel for ambitious recreational and professional athletes across endurance sports such as running, cycling and triathlon.

WeFemmes is a new initiative from Canyon, supported by CANYON//SRAM and its riders, and built on one simple notion – “every woman who rides brings someone who doesn’t”. Whether that means helping someone discover the sport for the first time, inviting a friend along to a community ride, or assisting them to find the right bike, WeFemmes aims to inspire more women to find their place in cycling and inject further pace into the continued global growth of women’s cycling.

Its launch coincides with the 10-year anniversary of CANYON//SRAM, celebrating a decade at the forefront of the rapidly evolving women’s cycling landscape. With Canyon an integral part of the team since its inception, the 26 riders representing 16 nations across the two CANYON//SRAM squads will proudly wear the new colours and carry the WeFemmes message across continents from July 28 onwards.

Beth Duryea, CANYON//SRAM co-owner and Marketing and Communications Manager:

“Over the past ten years of CANYON//SRAM, our ambitions have always extended beyond racing. Throughout our journey, we’ve seen women’s cycling evolve not only on the road, but through the stories, connections and community that have grown alongside the sport. Together with partners such as CANYON, SRAM and Zwift, we’ve been proud to help shape that evolution. 

Designed by Canyon and new partner RYZON, this stunning WeFemmes jersey celebrates how far we’ve come, and  shows that the  future is bold and bright! Seeing it worn by CANYON//SRAM and CANYON//SRAM Generation in front of countless fans – from the biggest stage at the Tour de France Femmes avec Zwift to rides and events of every size around the world – will be incredibly special.” 

Tiffany Cromwell, rider with CANYON//SRAM since 2016:

“I’m always excited to see the latest CANYON//SRAM kit design, as we’re always spoilt in this department. The WeFemmes edition is no different. It’s striking and eye-catching, with an eclectic mix of colours that have a real liquid-pop feel, while the white base keeps it fresh. More than just a jersey, it’s a statement that will be seen and worn around the world, sparking conversations about WeFemmes and the community we’re building.”

Emily Dixon, 2024 Zwift Academy Winner and Generation rider: 

“I really love the new kit! I think it perfectly represents the new era of women’s cycling, where anyone can ride a bike and experience the pride, joy and sense of belonging that comes with being part of this amazing community.”

The new WeFemmes kit will make its competitive debut with CANYON//SRAM Generation at Volta Ciclista Osona in Catalunya on July 31, before taking centre stage at the world’s biggest race, the Tour de France Femmes avec Zwift, starting August 1.

The jersey is already available through RYZON, giving supporters the opportunity to fly the WeFemmes flag and add their support to the latest initiative driving momentum in women’s cycling.