ZONDACRYPTO RENEWS ITS SLEEVE SPONSORSHIP UNTIL 2028

Team title partner zondacrypto, a cryptocurrency exchange platform headquartered in Estonia, has extended its sleeve sponsorship of the CANYON//SRAM zondacrypto jersey until 2028. Like in 2025, the company’s logo will remain prominently displayed on the left shoulder of every rider.

zondacrypto CEO Przemysław Kral expressed his excitement about the renewal.

“Strength, vitality, youth, courage, strategy – and zondacrypto – are women. Just like the riders of CANYON//SRAM zondacrypto. We don’t cut corners, and neither do they. I’m proud to announce that we are extending our partnership with these true champions.”

Jonas Möslein, Head of Business Development at CANYON//SRAM zondacrypto, expressed his enthusiasm for the continuation of this part of the wider partnership.

“Honestly, I couldn’t be happier – for myself and for the whole team. It’s hard to imagine a partnership working more seamlessly than this one. We’re extremely proud to be part of zondacrypto’s sports sponsorship journey, and deeply grateful for the trust and support that CEO Mr. Kral and his team have shown, especially in women’s cycling. It means a lot to us, and we’re excited about everything we can continue to achieve together.”

For Möslein, the partnership’s significance is clear.

“Even though this is still our first season with zondacrypto, the partnership already feels like a natural fit. We’re incredibly thankful and proud to have such a committed company on board as one of our title partners. From the very beginning – getting to know each other, exchanging perspectives, negotiating, and now working closely together – the collaboration has always felt like a true partnership on equal terms.

What makes it even more special is zondacrypto’s openness to create new win-win situations and their commitment to educating people about such an important and innovative part of the financial world. As a team, we have always strived to work with forward-thinking, innovative companies beyond the traditional cycling bubble, so this alignment is something we truly value.

Having zondacrypto’s logo on our kit – which is deliberately kept very clean and of high quality – is both a point of pride and a strong visual statement. The logo integrates perfectly with our design and colors, and the left sleeve is one of the most visible placements in the peloton. That is also why the extension feels like a natural and logical step. Looking ahead, we want to achieve even more together, and building long-term partnerships where both sides grow and contribute is exactly what we aim for.”

Founded in 2014, zondacrypto has grown into one of Central and Eastern Europe’s leading digital asset investment platforms. The company has a deep-rooted passion for sport, especially cycling, shown through its support of the women’s editions of major races such as Strade Bianche Women, Sanremo Women, the Tour de Pologne (men’s and women’s), and the Giro d’Italia Women.

CANYON//SRAM zondacrypto is proud to work alongside a partner that recognises the rising value of women’s sport. This commitment is also reflected in zondacrypto’s individual sponsorship of riders Kasia Niewiadoma-Phinney, Tiffany Cromwell, and, as of this week, Agnieszka Skalniak-Sójka.