New-look design and roster for 2018
8 December 2017 – Launching a new-look design for 2018, CANYON//SRAM Racing today also announce twelve of its thirteen-rider roster that will line up in the new colours from 1 January 2018.
Spearheading the 2018 roster are new signings Kasia Niewiadoma, British rider Alice Barnes, German road champion Lisa Klein and her compatriot Christa Riffel. CANYON//SRAM Racing came together for the first team meeting last week, visiting the home of Canyon and SRAM Germany.
Niewiadoma said “I had an amazing week in Germany meeting my new team! Immediately I felt that I’m part of the team, a lot of positive energy and good vibes motivate me to work harder for our success that I feel will come in 2018! We created a solid group where everyone knows what they want, is super motivated and inspired! I simply cannot wait for the first race. I am happy that CANYON//SRAM Racing will be my cycling home until 2020.”
With the four new signings, strengthened by continuing riders such as Pauline Ferrand-Prévot, Hannah Barnes, boosted by the experience of riders like Trixi Worrack, the team has high ambitions for success in 2018. Ferrand-Prévot, who returned to the podium at the highest level in her first year with the team, said the riders were quick to start working as a unit.
“It’s been an important team building camp. It’s been cold but fun and we’ve shared some good moments on the bike together that have given me the feeling that we know each other well, even the new teammates. The 2018 design is really cool! I still love this year’s bike and kit, but if I see the new design now, it’s modern, dynamic, the new graphic at the back of the jersey, the new pattern on the bikes. It’s stylish and sharp.”
Looking at the roster of the team in 2018, Team Manager Ronny Lauke said “We at CANYON//SRAM Racing are excited to have managed to bring together a group of some of the most talented and determined athletes from around the globe to further develop and strengthen our team for the future. We are confident to have kept our quality in undulating races and see ourselves now better positioned in hillier races and aim to go for victories at spring classics on the women world tour level as well as winning a women world tour stage race.”
“Heading into the third year of our existence, we want to thank all of our partners for their excellent support through the past two years and we are pleased to keep continue working with our title partners as well with all our development and support partners. This journey wouldn’t have started and got us to the point we are at now, without their strong and consistent input of our ambitious project,” added Lauke.
Both Canyon and SRAM continue into their third year as title partners with the women’s team. SRAM Road Sports Marketing Director, Jason Phillips “Part of our corporate purpose at SRAM is to inspire cyclists, and CANYON//SRAM Racing does exactly that. We love the team’s fresh approach to professional cycling. Together with the team and its partners, we can work to give women’s racing the recognition it deserves.”
Lara Kazakos, Pro Team Marketing Executive at Rapha spoke of the team’s design evolution that will be seen on the roads from 1 January 2018. “CANYON//SRAM’s visual identity has gained strong recognition in the peloton, with fans, and represents the team’s philosophies. Each year the team evolves, new riders are welcomed and new goals are set. With this in mind for 2018, CANYON//SRAM’S kit has moved on with the team, maintaining the visual identity but taking on new colours and movement. An evolution.”
The final rider for the team will come from the winner of the 2017 Zwift Academy. Three finalists have joined the team this week in Germany, being put through their paces before one of the three will secure a professional contract and the final place on the team’s roster for 2018.
CANYON//SRAM team for 2018: Alena Amialiusik (BLR), Alice Barnes (GBR), Hannah Barnes (GBR), Elena Cecchini (ITA), Tiffany Cromwell (AUS), Pauline Ferrand-Prévot (FRA), Lisa Klein (GER), Kasia Niewiadoma (POL), Leah Thorvilson (USA), Christa Riffel (GER), Alexis Ryan (USA), Trixi Worrack (GER) and the winner of the 2017 CANYON//SRAM Racing Zwift Academy (to be announced 13 December 2017).