What began in Roman Arnold’s garage as Radsport Arnold has grown into Canyon, one of the world’s leading bike manufacturers. Covering road, mountain, triathlon, fitness, urban, e-bikes, and kids’ models, Canyon collaborates with top athletes to create award-winning bikes. Known for innovation, advanced technology, clean design, and high-quality service, Canyon continues to expand globally.
SRAM, an American manufacturer of high-performance bicycle components, was founded on one man’s dream to make cycling more fun, efficient, and fast. The company creates products and experiences that expand the potential of cycling and inspire riders.
Founded in Poland in 2014, zondacrypto is one of Central and Eastern Europe’s largest regulated cryptocurrency exchanges. Initially focused on Bitcoin, it now supports numerous cryptocurrencies and holds licenses in Italy, Switzerland, Cyprus, Lithuania, Slovakia, Estonia, and Canada, serving over 1.3 million active users.
Zwift is a fitness platform born from gaming, where athletes worldwide train and compete in rich 3D environments by connecting their devices via ANT+ and BLE. From friendly rides to structured training and racing, Zwift builds communities united by social fitness, while also leading the way in elevating women’s cycling.
Founded in 1985 with the Prolight, the first ventilated, lightweight cycling helmet, Giro is now a global leader in cycling, skiing, and snowboarding equipment, trusted by millions of athletes worldwide.
Renowned for high-performance sportswear, Oakley places its network of athletes at the heart of its global mission to inspire people to pursue their passions, athletic or otherwise.
Founded in 1988, Zipp Speed Weaponry exists to make you faster. Through design engineering, advanced composites, real-world testing, and wind-tunnel development, Zipp equips athletes to excel in the world’s toughest races – from Belgium’s cobbles to Kona’s Queen K.
Founded in Nevers, France, in 1987, TIME’s clipless pedals redefined ergo-dynamic compliance, enhancing lateral and angular float for optimal performance and comfort. In 1993, they expanded to mountain bike pedals, with both road and off-road systems ridden to victory by cycling legends.
The lightweight, durable BOA® Fit System is engineered for performance, enhancing the connection between rider and equipment. Its quick micro-adjustments provide a precise, custom fit in any conditions. Featured across industries from snow sports to medical equipment, BOA® makes great gear even better.
Ergon designs products focused on cyclists’ contact points, such as saddles and handlebar tapes. The German company unites ergonomic specialists, designers, and engineers to create the best possible ergonomic solutions across cycling disciplines.
German tyre manufacturer Schwalbe believes cycling is an essential part of everyday life, offering a natural and human-centred form of mobility. Their high-performance tyres combine durability, safety and innovation to support riders in all conditions.
Audi Leipzig Centrum brings Audi’s luxury and innovation directly to drivers. As a premier destination for sales, service, and support, they offer an exceptional customer experience. From a showroom of precision-engineered, technologically advanced models to expert guidance throughout the buying journey, they ensure every customer drives away with confidence and satisfaction.
MNSTRY combines nature, science, and athletic expertise to create nutrition that supports long-term health and peak performance. Free from artificial flavours, sweeteners, and common allergens, their range of drink mixes, gels, and bars is tailored to different exercise intensities, conditions, and training stages.
Topeak is known for its innovative and high-quality accessories, including pumps, tools, bags, and racks, designed to improve the riding experience for all types of cyclists. Their mission is to make the ride, and life, the best it can be.
Pelotan is high-performance sun protection developed specifically for athletes to improve performance, maximise comfort and allow athletes around the world to avoid sun damage – from sunrise to sunset.
Dig Deep Coaching exists to help cyclists and triathletes improve and make a real difference in their performance. Their team of experienced, passionate coaches uses the best training techniques and tools to deliver consistently excellent support.
TrainingPeaks is performance management software that helps athletes and coaches plan, track, and analyse training to optimise fitness and achieve their goals.
Improve your performance with INSCYD testing and analysis software, delivering lab-quality insights through remote power-only, lactate or VO₂ testing. These results translate directly into actionable data for training programmes, race pacing, fuelling strategies and personalised training zones, supported by education courses led by world-class coaches.
Best Bike Split is an online platform for cyclists and triathletes who train and race with power meters, using predictive technology to forecast race times, plan optimal strategies and execute the perfect race plan on race day.
Founded in 2013, Hammerhead is a technology company with a mission to inspire and empower people to unlock their athletic potential through cycling. Its award-winning Karoo 2 cycling computer delivers intuitive, rider-informed software designed to enhance every ride and keep the riding experience at the cutting edge.
Neatcleats are shoe hangers that do exactly what the name suggests – carrying and tidying your cycling shoes. Zpurs are Neatcleats’ sister product, designed for a wider range of sports and activities beyond cleated footwear. No more searching for a missing shoe in the back of the car or in the early hours of the morning!
SVL Sports GmbH is a German insurance broker specialising in tailored coverage for professional and amateur athletes, as well as sports clubs. Having served over 45 professional cycling teams worldwide, SVL Sports provides comprehensive solutions and the highest level of protection for sport.
K3 Pro Cycling is a company that specialises in custom-designed frame number holders and other cycling accessories for professional teams worldwide.
Il Magistrale Cycling Coffee specialises in premium coffee blends created with cyclists and athletes in mind. They roast coffee in the belief that great coffee and cycling belong uniquely together. Il Magistrale proudly supports some of the best-performing athletes in cycling, both now and for the future. BE MAGISTRALE.
Founded in 1927 by Giuseppe and Bruno Bambi in Florence, Italy, La Marzocco is renowned for its beautifully crafted, high-quality espresso machines, defined by exceptional reliability and attention to detail. Today, every machine is still hand-crafted to order by highly specialised personnel, carrying forward Giuseppe Bambi’s expertise and pride more than ninety years on.
Founded in 1898 and headquartered near Augsburg, Germany, deuter is one of the world’s leading backpack and sleeping bag manufacturers, known for innovation, top quality, and original design. Exporting to more than 50 countries through deuter USA and other partners, the brand’s vision goes beyond exceptional products – they inspire people to surpass their own limits while staying in harmony with nature.
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