CANYON//SRAM ZONDACRYPTO BACKED BY DEUTER

CANYON//SRAM zondacrypto are proud to welcome deuter as the team’s official luggage partner. Founded in 1898 and headquartered near Augsburg, Germany, deuter are pioneers in backpacks and sleeping bags, with particular expertise in women-specific gear.

CANYON//SRAM zondacrypto Head of Business Development, Jonas Moeslein, is delighted to have secured the backing of the reputable German company.

“Having deuter join us as our official luggage partner is a fantastic addition for the team,” says Jonas. “In professional cycling, we travel constantly, so having a partner that stands for durability, smart functionality, and reliability really supports our daily operations on the road. At the same time, deuter products combine performance with great design, meaning our athletes and team members will not only travel more efficiently but also in style.”

He adds:

“On a personal level, it also felt like a great match from the very first conversation with the deuter team. In partnerships like this, it’s incredibly important that both sides genuinely want to build something together. That shared enthusiasm and openness to collaborate was clear right from the start, and we believe that kind of energy is what helps create strong and long-lasting partnerships.”

A key element of the new collaboration is deuter’s women-specific SL line. Since 2006, deuter has been at the forefront of developing backpacks tailored to the female anatomy, featuring shorter back lengths, narrower shoulder straps, and details designed to better suit women’s body shapes.

deuter will supply the team with these and a variety of premium products, and feedback from use in the team’s environment will go directly to the deuter product development team, underpinning the brand’s commitment to creating effective solutions for different body types.

All in all, the partnership brings together two organisations who share a passion for both supporting female athletes on their way to the top and promoting women’s cycling to an increasingly global audience.

“They [deuter] have a strong heritage in outdoor and endurance sports, and a very authentic connection to athletes and communities, which made them a very natural fit for CANYON//SRAM zondacrypto,” says Jonas.

Combining shared values with the daily realities of a sporting ecosystem defined by complex logistics, extensive kit requirements, and relentless travel schedules, the synergy between the two German organisations was evident from the outset.

CANYON//SRAM zondacrypto look forward to bringing deuter along for this wild ride, as they quite literally have the backs of some of the best professional female cyclists in the world.

Willkommen, deuter!