Since the team’s inception in 2015, SRAM has been an integral part of our identity. CANYON//SRAM zondacrypto are therefore proud to announce the extension of our partnership with SRAM through the end of the 2028 season.

This extension reflects two key aspects: SRAM’s ongoing commitment to the team, and the long-term consistency of CANYON//SRAM zondacrypto in building strong partnerships overly nearly a decade. The renewed collaboration also ensures the team will continue working with several other esteemed brands within SRAM’s portfolio, including Zipp wheels, TIME pedals and Hammerhead bike computers. Alongside a decade of SRAM as its technical partner, the team has relied on Zipp wheels also for ten years—forming a valuable, collaborative partnership dedicated to developing and promoting cutting-edge wheel technology.

Stefan Wyman, Sports Marketing Director at SRAM, shares his thoughts on the extension:

‘We’re incredibly proud to continue our long-standing partnership with CANYON//SRAM zondacrypto. Over the years, it’s grown into a true collaboration, built on a shared legacy of performance, passion, and progress. We deeply believe in the team’s vision, values, and their power to inspire communities around the world. We’re excited for what’s ahead and writing the next chapter together.’

Ronny Lauke, CANYON//SRAM zondacrypto team manager, echoes Stefan’s enthusiasm.

“From the beginning, we’ve never seen our relationship with SRAM as just a sponsorship. It’s a loyal and trusted partnership that has grown alongside our team – through both the natural highs and lows of the sport, and as our goals have become more ambitious. Our riders are equipped with the best tools to perform, and our feedback helps shape the development of future equipment. Over the first ten years together, we’ve not only built a competitive WorldTeam but also launched a women’s development squad to invest in the next generation together. We share a vision to inspire cyclists globally. Together, we’ve achieved a lot, and we’re confident that the next chapter will be even more rewarding.”

As the only rider who has been with the team since the beginning, Tiffany Cromwell highlights the significance of having the original naming-right partners still backing the team:

“I think having such a strong partnership with a brand like SRAM shows how special our relationship is. They’ve been with us since day one, through all the highs and lows of the sport. There aren’t many teams who keep the same naming partners for such a long time. We’ve helped develop new products, and together we’re always pushing boundaries and innovating to be the best. We’ve been proud to represent SRAM around the world and look forward to continuing that partnership in the years to come, while also appreciating their support for us and women’s cycling as a whole. This team has found amazing partners who share the same vision and goals, and that’s what makes our relationship with SRAM, along with all our partners, so special.”

As we look to the future, we’re proud to keep SRAM on our jerseys and bikes, to ride with ZIPP wheels, TIME pedals and Hammerhead computers, keeping the SRAM family firmly woven into the fabric of the team.