Known for lighting up races with their dynamic racing style and spirit, CANYON//SRAM zondacrypto will also be lighting up the peloton in 2025 with their bold new kit design.

2024 was CANYON//SRAM’s greatest-ever season, with Kasia Niewiadoma epitomising the team’s gutsy racing spirit by winning both La Fleche Wallonne and Tour de France Femmes avec Zwift.

Each year’s design draws its name from the inspiration of its designer. This year is no different. From the hand of Canyon designer Mckenzie Sampson comes his ‘Infinitum’ concept. Mckenzie has taken his cue from the energy flow that riders experience in a bike race to create another stand-out design that will be worn in 2025 by the World Tour team, CANYON//SRAM zondacrypto, and the Continental team, CANYON//SRAM zondacrypto Generation.

The 2025 design features a nebulous wave of coral, pink, red, turquoise and purple, making for a stand-out gradient as the base layer. Refreshed graphic elements and textures are overlain to create an energetic pattern across the jersey and the upper of the bib shorts.

“I’m somewhat obsessed by the ebb and flow that comes from racing. The constant dynamic and bombardment of stimuli makes racing a real assault on the senses. It’s that sensation that I wanted to communicate through the 2025 design. The colours and graphics model the dynamic physical and emotional states of racing and visualise how we conserve and utilise energy,” said Sampson.

As well as a central Canyon logo, the clothing collection also features logos from new headline partner zondacrypto, plus SRAM, who provide the team’s top-of-the-range RED eTap AXS groupset, and Zwift, whose annual Zwift Academy competition gives riders the chance to win a contract with CANYON//SRAM zondacrypto Generation.

Tiffany Cromwell says, “Our 2024 kit was one of my favourite designs to date with CANYON//SRAM Racing. I like that in 2025, we’ve kept the fundamentals of the 2024 design and evolved it to be even brighter and bolder than before. The way the colours have been intensified and rearranged in the Infinitum design makes the kit pop from afar. You definitely won’t be able to miss us within the peloton.”

Kasia Niewiadoma adds, “We’re going to stand out. I like the vibrancy, and we continue to follow the mixture of colours our team is known for. It’s energetic and spirited, and the green pattern dances when we’re riding. I feel like the design is made to be fully shown when we’re on the bike with how we move and race, and it ticks all of those boxes.”

Beth Duryea, Marketing and Communications Manager CANYON//SRAM zondacrypto: “Our visual identity forms a huge part of what we stand for as a team. We have a legacy of being disruptive, diverse, animated and eye-catching – much like our kit. That style has won us a lot of fans. I’m always incredibly honoured when I see fans also wearing the kit.”

The 2025 kit will be available from the Canyon website on January 30th, 2025.

Facebook

Twitter